The design problem was to create a new fresh beverage and carton that will compete in the current market, while also engage the young target audience and present it in a traditional design solution. The target user for this product is young adults, mostly women in their early 20’s that enjoy a vodka beverage. The product can be used on many different occasions, from parties to a relaxing day on the beach. It will be consumed preferably cold after a long day of work or on a hot summer day. I designed the product to have a modernized retro theme because I wanted it very traditional, just like old-fashioned beer design.
The design challenge was creating a new fresh beverage and carton that would compete in the current market while engaging the young target audience and presenting it in a traditional design solution. The target users for this product are young adults, primarily women in their early 20s who enjoy vodka beverages. The product can be used on many occasions, from parties to a relaxing day on the beach. It will be consumed, preferably cold after a long work day or on a hot summer day. I designed the product with a modernized retro theme because I wanted it to be very traditional, just like old-fashioned beer design.